This collective agreement shall come into force and take effect as of the 1st day of July, 2014, and shall remain in force until the 30th day of June, 2018, and shall automatically renew itself unless either party gives the other written notice, by registered mail, of a desire to terminate or amend the Agreement, such notice to be given not more than ninety (90) days and not less than thirty (30) days next preceding the date of expiry of the term of the collective agreement. It is agreed that, in such an event, the parties shall meet to commence negotiations within fifteen (15) days of receipt of notice or such further period as the parties may mutually agree. The parties shall make every reasonable effort to conclude a new or amended Agreement.