This Agreement shall come into force and take effect as from the first day of July 2014 and shall remain in force until the 30th day of June 2018. Thereafter it shall automatically renew itself annually unless either party gives the other written notice, by registered mail, of a desire to terminate or amend the Agreement. Should either party desire to terminate or amend the agreement, such party shall notify the other parties of its intention not more than ninety (90) days and not less than thirty (30) days prior to the expiration thereof.