This Agreement and the articles contained herein shall come into force and take effect on July 1, 2014, unless otherwise agreed to, and shall remain in force until June 30, 2017, the Agreement shall thereafter automatically renew itself July 1st from year to year, unless either party gives the other a written notice by registered mail of a desire to terminate or amend the Agreement during the month of April of the year in which such termination or amendment is desired. It is agreed that in such a case the parties will confer no later than fifteen days after receipt of such notice.