This Agreement shall become binding and take effect as at July 1, 2014 and shall remain in effect until June 30, 2018. The collective agreement shall automatically renew itself thereafter from year to year unless either party gives the other written notice, by registered mail, or delivered in person indicating its intention to terminate or to amend the Agreement, such notice to be given between 30 and 90 days before the Agreement expires. It is agreed that, in such event, the parties shall meet to commence negotiations within ten (10) working days of receipt of notice or such further period as the parties may mutually agree. The parties shall make every reasonable effort to conclude a new or amended Agreement.